Exploring the Magnificent Mile®: What’s New & Exciting in Chicago’s Iconic Shopping District

Credit: Adam Alexander Photography

Chicago’s Michigan Avenue has long been synonymous with world-class shopping, iconic landmarks, and a vibrant atmosphere. This legendary thoroughfare is a mecca for fashion enthusiasts, trendsetters, and eager shoppers in search of the latest and greatest. From luxury boutiques to trendy stores, the Magnificent Mile® offers a range of shops to suit every taste and budget. In this article, we will guide you through the newest additions and timeless favorites along this illustrious Michigan Avenue mile, where upscale elegance meets everyday indulgence!


Renowned jewelry designer Swarovski bids farewell to its previous outlets along the illustrious North Michigan Avenue. However, with grandeur befitting its reputation, Swarovski is set to make a sparkling comeback. Its new home can be found on the prestigious first floor of 636 N. Michigan Ave., which formerly housed a lavish Rolex store. Swarovski embraces the allure of Chicago’s iconic Magnificent Mile®, promising to captivate shoppers once again with a collection of jewelry that will illuminate the city streets.

260 Sample Sale

The highly anticipated 260 Sample Sale is preparing to become an esteemed member of the upscale boutiques within The Shops at North Bridge. Catering towards fashion-forward women, this establishment promises unparalleled savings, presenting discounts of up to 90 percent off original retail prices. Seamlessly blending elegance and affordability, 260 Sample Sale will be enchanting Chicago’s iconic MagMile with its enthralling series of weekly events, featuring an irresistible array of discounted fashion, home decor and beauty products.


The space formerly occupied by The Gap at 555 N. Michigan Ave. is undergoing a stylish transformation into Aritzia, an exquisite women’s fashion boutique. With its prominent position at one of the few standalone structures along The MagMile, this destination will become an essential stop for shoppers. Boasting its fourth Chicagoland location, Aritzia’s success stems from its ability to cater to women of all ages and sizes with timeless apparel and captivating styles.

Collars & Co

Introducing Collars & Co., the captivating newcomer to the upscale realm of The Shops at North Bridge. With a passionate quest to redefine men’s fashion, this brand strives to design collared shirts to look better when worn under sweaters or suits. As seen on “Shark Tank,” each collar selection is thoughtfully labeled and described to ensure the perfect pairing. Undeniably fitting for the prestigious Magnificent Mile shopping scene, Collars & Co. exudes unparalleled sophistication.

Mon Reve Boutique

Embrace confidence and empowerment with the sisters-owned company joining The Shops at North Bridge. Discover the curated selection of hand-picked items tailored to all personal styles. Its vibrant spring and summer collection, featuring original European attire and jewelry, will illuminate your closet. Fully elevate your fashion game with meticulous choices from a brand that celebrates looking and feeling beautiful.

Janet Mandell 

Experience the allure of Janet Mandell, the latest addition to the array of offerings at the 900 North Michigan Shops. Step into a world where sophistication meets personalized guidance as this boutique pampers every woman with curated pieces and services. With the expertise of skilled stylists and access to concierge assistance, Janet Mandell ensures an extraordinary shopping experience. Prepare for unforgettable moments by scheduling an appointment at its website and elevate your style to new heights.

900 North Michigan Shops

Set within the striking 67-story 900 North Michigan skyscraper, the distinguished 900 North Michigan Shops is the anchor for both the Magnificent Mile® and the Gold Coast. Here, a plethora of iconic luxury brands tempt passers-by, including Bloomingdales, Gucci, MaxMara, Montblanc and Tesla. There is even a place to feast at Aster Hall, where a delightful food selection awaits alongside crafted cocktails. Prepare to be impressed at this hotspot on The MagMile.

Written by Bridget McGann

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