Freeze and Raise Over a Million Dollars at Chicago’s Polar Plunge


Look, when you’ve had the winter Chicago has had you get a little loopy and start doing crazy things. One of the craziest things Chicagoans do is the Polar Plunge.

The 15th annual Chicago Polar Plunge allows you to splash your way into the freezing waters of Lake Michigan to support Special Olympics Chicago. This organization assists almost 5,000 athletes and created this Polar Plunge as a fundraising initiative. Those who want to participate in the plunge must raise at least $175 to help reach the million dollar goal. Don’t worry you don’t have to go all the way in—knee deep participants are welcome. During last year’s Polar Plunge the temperature outside was minus 6 but it didn’t stop the 3,200 plungers from taking the challenge and breaking the million dollar goal.

Last year Jimmy Fallon took on the challenge, and this year actor Vince Vaughn will be joining in hopefully encouraging more people to participate in the crazy yet noble act. I would be remiss if I didn’t highlight that our vice president and editorial director Amber Holst will be joining Agency 360’s team and taking on the challenge.

It is never too late to support an amazing cause and make sure you drop by North Avenue Beach to watch a lot of people shiver at the same time.

The Chicago Polar Plunge takes place Sunday, March 1 starting at 10 a.m. at North Avenue Beach located at 1600 N. Lake Shore Dr. For more information on the event as well as how to participate or donate visit

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