Calling All Music Fans: Prince Immersive Experience

Steven Parke

Chicago’s turning purple with the city’s latest “Prince: The Immersive Experience” — an interactive music experience following the artist’s life on the Magnificent Mile.

Step into iconic images such as Prince’s Purple Rain album cover and the bathtub scene from “When Doves Cry,” or head into his Paisley Park Studio A workspace, where he mixed his iconic hits.

Visitors can also get lost in an immersive audiovisual room designed by Prince’s lighting designer Roy Bennett, party on a technicolor, light-up dance floor powered by Bose, and even curate their own personal Prince playlist before they head out.

This exhibition takes visitors through more than 10 dimensional spaces like these, all of which follow Prince’s life, creative evolution, and musical sound journey. Each room and space is meant to allow visitors to experience Prince with all five senses.

The Experience will also feature historic wardrobe pieces, photography, instruments, and much more courtesy of The Prince Estate.

The immersive experience is led by Superfly in partnership with The Prince Estate.

“It is an absolute honor to partner with The Prince Estate to create an experience that
celebrates Prince’s legendary music and the visionary way that he lived his life,” said Superfly Co-Founder Kerry Black, who leads Superfly’s music experiences division. “I’m excited for fans to immerse themselves in Prince’s creative world in a way that has never been done before. I know I will forever be changed by working on this project and I hope this interactive trip will inspire visitors to express themselves as passionately as Prince did.”

“Prince: The Immersive Experience” made its worldwide debut at The Shops at North Bridge on Magnificent Mile on June 9, and it runs through October 9. There will be plenty of photo opportunities, merchandise to shop, food, and refreshments.

Tickets beginning at $39.50 are available at

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