For those seeking a cultural experience of the arts, music, and more in Chicago, the ACTIVATE series of unique pop-up urban events returns with their mix between a social event and a museum exhibit.
This week’s event, called “PLAY,” will be comprised of different art displays and will also include musical acts, performing artists, and will have drinks to go along with the exhibits, which will be priced to coincide with those of the average local bar and restaurant scene. Presented by the Chicago Design Museum, ACTIVATE will be held in the alley next to The Chicago Theatre, which adds to the atmosphere and emphasizes that design can exist even in a gritty Chicago alley.
ACTIVATE maintains that it is not a festival, but an interactive exhibition of culture and arts where visitors have the opportunity to engage with each other as well as the work some of Chicago’s most creative artists. This will be the second of its six planned installments throughout the summer starting in running until October.
This interactive experience is an initiative of the Chicago Loop Alliance, which creates, manages, and promotes high-performing urban experiences to attract people downtown. The Chicago Loop Alliance aims to bring business and investment into the loop and its rich performing arts sector. Last year, the ACTIVATE series attracted 14,400 attendees with over 140 artists and an estimated nearly $400,000 economic impact on the loop.
ACTIVATE’s “PLAY” will take place Friday, June 12 at 5:00 p.m. at The Chicago Theatre alley. Enter on State St. between Lake St. and Randolph St. Admission is free and if you RSVP you will receive a free drink. For more information about the ACTIVATE series and this particular event, visit loopchicago.com/activate.